If you've got it, flaunt it - and that's certainly the mantra Lucy Mecklenburgh lives by.
The 23-year-old reality star showed off her enviable physique in a tiny two-piece when she hit the beach in Dubai for a new campaign that launched on her fitness website on Sunday.
The former TOWIE babe was body-confident as she frolicked on the gorgeous soft sand flashing her brilliant white smile and posed for photos and a stunning video where her impressive body was certainly the focus.
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If you've got it, flaunt it! Lucy Mecklenburgh, 23, flaunted her enviable physique in a tiny bikini on the beach in Dubai recently The Essex beauty showed off her toned figure in a red halterneck bikini top and tasselled high-leg bottoms which accentuated her sun-kissed glow. She wore her tousled brunette locks loose around her shoulders and polished off her summer-ready look with a panama hat.
Smokey eye make-up and a lick of nude lipstick accentuated her delicate features.
With the crystal clear sea just meters away, Lucy seemed to be having the time of her life as she smiled into the camera while sweeping her hair off her face.
Be the lady in red like Lucy in her Resort Runway bikini
She's trying to drum up business with this new campaign for Results With Lucy and Lucy Mecklenburgh is certainly a walking advertisement for it. With her shapely proportions that are toned and taut, Lucy looks fabulous, clearly sticking to her own mantra of eating clean and exercising avidly.
We have to say we're a little envious of her body, especially in that bright red bikini that shows off her bronzed skin. Red is a striking colour and if you've got the beach body of your dreams, why wouldn't you want to draw attention to it? If you're digging Lucy's exact bikini, click right to invest.
Lucy's tassel-tastic pick might not be for everyone though, which is why we've outlined some other bright bikinis below to get your mitts on that are fringe-free!
Found your perfect swimwear? Why not complete the look with Lucy's exact Fedora too (below)? You'll be the scarlet woman in no time!
The new campaign will head up Lucy's personal training website, named ResultsWithLucy.com where she will give her beach-confident tips and eating regimes.
But it's no secret that Lucy puts a lot of effort in to keeping in shape.
Despite her enviable proportions, she recently admitted to MailOnline that she sometimes suffers from body insecurities and has to work extra hard to keep her cellulite under control.
She explained: 'My bum used to be quite flat and have cellulite all over it, it's the bit that changed the most on my body.
'It's my stubborn area as well as my favourite - it's so hard keeping the cellulite off.'
'My bum used to be quite flat': The Essex beauty says her bum is the bit that has changed the most on her body
But it's not all work and no play for the leggy fashionista.
On Thursday evening the Tumble star and her 26-year-old Olympic gymnast boyfriend Louis Smith enjoyed a date night.
The loved-up couple headed to London's O2 Arena where they watched John Legend in concert.
Lucy then posted a photo of them together to her Instagram account, captioning the snap: 'Watching John Legend at the O2 with @louissmith1989 #O2Arena #JohnLegend.'
Date night: On Thursday evening the Tumble star and her 26-year-old Olympic gymnast boyfriend Louis Smith headed to London's O2 Arena where they watched John Legend in concert
Read more: http://www.dailymail.co.uk/tvshowbiz/article-3141783/Lucy-Mecklenburgh-flaunts-incredible-bikini-physique-skimpy-red-two-piece-