She's admired by teenage girls the world over - a frightening notion for most parents.
But Kim Kardashian wants her fans to know looking this beautiful doesn't come easy.
The reality star, 31, says she works hard at being 'pretty', and has lasered just about everything on her body to achieve a flawless complexion.
But she's not all fake either.
Sitting down with Oprah Winfrey for the second of a two-part interview, Kim - in a more authentic format than audiences are accustomed to seeing her - opened up about what it's taken to build the Kardashian brand, and addressed speculation about her romance with Kanye West.
'I'm pretty!' Kim Kardashian shared details about her gruelling beauty regime as she sat down with Oprah Winfrey for the second part of her interview on Oprah's Next Chapter
Appearing on Oprah's Next Chapter, Kim, who famously steps out for the most mundane of errands with a full-face of make-up, told the media mogul it's in her nature as a 'girly-girl' to care the utmost about her appearance.
But, she's also her own worst critic.
Reluctant to describe herself as 'beautiful', she told Oprah: 'I hate to talk about myself like that. I'm so critical.
'But I do feel pretty,' she added.
Tough sell: Kim said she is her own worst critic, and doesn't describe herself as beautiful
Getting personal: The 31-year-old also opened up about her blossoming romance with Kanye West - but said she is apprehensive now about discussing her relationships
Expanding on the sacrifices her beauty regime requires, she added: 'It is a job. Gym everyday. I've lasered everything.'
The brunette explained that being religiously dedicated to keeping up appearances was a natural progression to launching her own make-up line; and she realises she has become somewhat of an idol for young women who admire her aesthetic.
During the hour-long interview, Kim acknowledged the world has also taken a keen interest as of late in her romance with rapper, and long-time friend, Kanye West.
Content: Kim said if she was to lose her reality show and fame now it would be 'well with my soul'
Getting real: Oprah Winfrey's interview with Kim at the Kardashian family home placed the star in a more authentic setting than audiences are accustomed to seeing her in the press
Relaxed: Kim was poised and appeared at ease with the TV mogul
Having earlier denied her marriage with Humphries was a hoax, Kim has said she was left utterly depressed afterwards and insisting her fanbase was strong enough without having to stage drama for ratings.
'We met almost a decade ago,' Kim said of Kanye.
'We've known each other for a very long time. We've been friends for six or seven years,' she said, describing their relationship as 'comforting'.
New man: Kim began dating Kanye West shortly after her marriage to Kris Humphries fell apart
Living in 'reality': Kim vehemently denied playing up her relationship with Kanye for publicity
Splurge: Kim admitted buying Kanye a Lamborghini for his birthday this year
She also vehemently denied playing up their relationship for publicity.
'It's your heart you're playing with. I couldn't sacrifice my heart for a publicity stunt,' she said.
It seems Kim was asking her fans - and critics - to have a little faith.
'But I think having him in my life right now, in this way, says so much about us,' she added, referencing the support he's offered her through her most recent ordeal.
Lessons learned: Kim alluded to her short-lived marriage to Kris Humphries, explaining how she has learned from their failed relationship
For the cameras? The star, with Kris, left, and sisters Kourtney (with son Mason), Khloe (centre) and Kendall (far right) denies her over-the-top nuptials last August were for ratings
But she's intent on having a happy ending, whether or not it's with the rapper.
'I want babies; I want my forever; I want my fairytale,' Kim said. 'And I believe you can have what you want.'
But if she was to lose it all now - the fame, the money and success - the reality star insists she would be at peace.
Behind the scenes: Kim, with sisters Kourtney, right, and Khloe, left, gets prepped by her glam squad for her interview with Oprah
The Kardashian clan: Oprah poses for a photo with the Kardashians and their spouses. The TV mogul said she had to 'Kardashian Kram' for the family interview
She explained: 'I like to think of the brand (for my fans). Where before it was more, "I love make-up so I want a make-up line. It was more about me. And that was okay...
'But now what makes me happy in life doesn't have to do with "all the way me" - if that makes sense.