PETA have a new weapon in their war on animal cruelty - beautiful, scantily-clad women.
Ladies who play in the Lingerie Football League have joined forces with the animal welfare group for a new anti-fur campaign.
Members of the Toronto Triumph team decided to lend their support by stripping for the cause.
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Getting the message across: Four anti-fur members of the Toronto Triumph team
Another photo features the players in their skimpy uniforms with the headline Tackle Cruelty: Bench Fur.
The players even took part in a PETA demonstration at Toronto's Eaton Center earlier this week, the Huffington Post reports.
The idea is to encourage people not to buy Christmas gifts that involve fur.
The four women also took part in a video where they urge people not to put fur on their holiday shopping lists.
Colourful bunch: The athletes in their orange and white team colours
One Toronto Triumph player said in the video: 'When you wear that fur jacket you don't ever really think about, "What happened to this animal for me to be putting this on?"'
But not all the video is easy on the eyes. It also shows rabbits being electrocuted and circus elephants being whipped.
PETA Campaigner Emily Lavender said: 'Wearing fur is a personal foul.
'With so many stylish, warm, and durable fabrics available today, there's no excuse for wearing anyone's skin.'
On its websire, PETA actually gives fashion tips with its cruelty-free clothing guide.
Now watch the video. WARNING: GRAPHIC IMAGES