Last week she launched her own beauty salon but this week it's time for Amy Childs to concentrate on her TV show.
The 21-year-old launched It's All About Amy today and in true Essex style, the red-head was dressed to impress.
Amy is obviously hoping for the show to get good ratings and decided it was time to pull out all the stops to ensure that her latest business venture is a roaring success.
It's All About Amy: Miss Childs was in London today to launch her own television show which will air on Channel 5 on December 1
Wearing a silver sequin bra with black diamante bikini briefs, Amy was showing off a rather dodgy fake tan.
She matched her Dolly Boutique swimwear with diamante stick ons which she wore on her thighs and above her bikini line.
Earlier today she tweeted about the upcoming launch saying: 'Press screening today of my new show #itsallaboutamy xx so nervous xx'
Essex's Diamond Girl: The 21-year-old wore a silver sequin and diamante bikini to promote the screening of the new show
But Amy looked anything but that as she posed for photographs in a pair of black stilettos.
The new series will air on Thursday night at 10pm and no doubt will be a hit with TOWIE fans who have missed Amy since she left the show earlier this year.
How to get good ratings: The redhead decided it would be a good idea to brave the cold and show off her body to ensure that the show is a success
The Amy Childs Salon was launched last Thursday and saw Amy promoting her own range of tanning products - which she is obviously a fan of.
However, the TV show and the salon aren't the first business ventures for the young star who has also launched her own fashion range which is available to purchase on her website and in the salon.
Glitzy girl: Amy chose to wear a pink sequin dress to the OK! magazine Christmas party last night