She might be impressing the males in I'm A Celebrity...Get Me Out Of Here but Jessica-Jane Clement hasn't always been a brunette bombshell.
The former glamour model looked rather different before purchasing a bottle of hair dye and some implants.
Pictures of her back in 2005 show a then brassy blonde Jessica-Jane, 26, arriving at The Wellington Club in London looking younger and less enhanced.
Before the brunette days: Jessica-Jane Clement was pictured in 2005 (L) looking less enhanced than her current look
But one thing certainly hasn't changed since then and that is Jessica-Jane's habit of showing off her assets.
She has graced the pages of various lad mags including Nuts and Zoo but it seems that she just couldn't leave her work in the studio as she flashed photographers whilst pouting for them six years ago.
Certainly not shy: Jessica-Jane decided to flash the photographers back in 2005 when she made her way into The Wellington Club in London
Famous faces such as Mark Wright and Dougie Poynter looked very pleased when they learnt that Jessica-Jane would be joining them in the Australian jungle for three weeks.
She chose to wear a navy blue sequin dress with a plunging neckline to greet her fellow celebrities on last night's show - but one thing she wasn't sporting was her sparkly engagement ring.
According to The Sun, Jessica-Jane was told she couldn't wear the piece of jewellery whilst in the jungle due to health and safety reasons.
Present day: Jessica-Jane has much darker hair these days and has had cosmetic surgery
But they didn't budge and only allowed her to wear it when the group initially met each other at a luxury villa, then it was taken away for safe-keeping.
But one thing Jessica-Jane has expressed her excitement about wearing is a bikini when she showers in the lake - and the guys will be pleased to know that she only wears barely-there swimwear.
'I love bikinis,' she told The Sun. I wear Brazilian ones, which are small on the bum. They might look skimpy.'
Opening up: Jessica-Jane admitted to her fellow camp mate Freddie Starr that she cried the whole day when she first arrived in Australia
However she soon found herself opening up to her fellow camp mates including Freddi Starr and McFly's Dougie.
'My first day I got here I couldn't stop crying. I was just so nervous,' she told him.
Jessica-Jane is engaged to famous hairdresser, Lee Stafford, and admitted the pair had to postpone their engagement party due to her appearance on the popular TV show.
Not so glamorous now: The Real Hustle star was forced to wear the jungle uniform of red trousers and a brown vest but she admitted she's looking forward to showering in her bikini