Eva Herzigova shot into the mainstream when she became the face of Wonderbra in 1994.
Now model Adriana Cernanova is set to follow the same trajectory. She has just been named as the underwear brand's latest Wonderbra Girl.
Most girls would feel a little apprehensive about following the likes of Herzigova and Dita Von Teese into the world of Wonderbra modelling. But Adriana isn't like most girls.
The underwear brand's relaxed latest campaign makes it easy to see why the 5ft 11 was chosen from hundreds of hopefuls following a worldwide casting.
Adriana's perfect body is complimented by a big smile, twinkling blue eyes and long blonde hair.
As the Bratislavan, who lives in New York, pointed out: 'Eva is Czech and Adriana is Slovakian so they are very close to me.'
She added: 'It's amazing to be an icon.'
Wonderbra is confident that Adriana will boost sales.
A spokeswoman said: 'She is fun, naturally sexy and smart — and exudes a confidence that really sets her apart.'
The company have not yet revealed whether this campaign will get its own slogan.
If it does, it is almost guaranteed to be a saucy one.
Previous taglines include: 'Hello Boys', 'Necklines - come on down' (Inna Zobova in 2002) and Sophie Anderton's: 'Who says a woman can't get pleasure from something soft?'