Forget Sugar Hut, Mick Norcross should rename his club Sugar Daddy.
Despite his greying hair and growing waistline, the 48-year-old appears to have made Maria Fowler fall for his charms following a speed-dating game.
At just 25, The Only Way Is Essex redhead is half his age and could have her pick of any handsome young contenders.
Sealed with a kiss: Despite their 23-year age gap, Maria Fowler and Mick Norcross seem to be enjoying their blossoming romance
Instead of declaring her blossoming affections for the silver fox, Maria was more interested in the apparent global attention they are accumulating.
She seemed pleased as punch yesterday when she wrote on Twitter: '@micky_norcross & @MariaFowler... Trending worldwide! #Essex.'
The bizarre relationship began after co-star Gemma Collins arranged a 'singles night' last week.
Holding hands: Time will tell if Maria and Mick are serious about their relationship, which began after Gemma Collins threw a 'singles night'
As luck would have it, Kirk's father relished his Cinderella moment when his key fit Maria's lock.
Unsurprisingly, Kirk, who at 23 is two years younger than his father's new girlfriend, felt uncomfortable that his former enemy was muscling in with his old man.
Anything for air time? Whether they were acting or not, Mick and Maria appeared to be having a good time while they were out this weekend
But during a visit to a salon for a dual head massage, the father and son discussed the latest turn of events.
Kirk told Mick that 'family comes first and that's it', but after a chat with Maria he softened his approach to the lovebirds.
He joked: 'As long as you make him smile. Be careful, if you get a bit... he might have a heart attack.'
True romance? Mick Norcross and Maria Fowler put on a public display of affection after dinner in Essex and a night at his club Sugar Hut
Maria also saw the funny side of the age gap, telling Lauren Pope and Lauren Goodger: 'I'll make him (Kirk) call me mum - imagine Sunday dinner, me and him and if you and Kirk got back together.'
Following a lack of air time in series three, an angry Maria is said to be adamant on doing whatever it takes to increase her broadcast coverage.
An insider told The Sun: 'Maria wants to make sure that she doesn't fade into the background.
'She knows being part of a relationship with another cast member will guarantee her more scenes.'
Maria split from boyfriend Craig Church last month.